Cinematic Rhetoric: Non-discursive Images in Motion

My digital book in progress articulates a theory of rhetoric in the age of moving text. We are currently experiencing an explosion of cinematic text outside moving picture industry: moving texts are ubiquitous and growing exponentially in number and their ease of world-wide distribution—nearly anyone with a mobile phone can create, edit, and distribute cinematic text. The rhetorical aim for each of these texts are as diverse as one would expect and rarely stay within commonly understood genres: digital hybridization is especially prevalent in cinematic text.

Given these changes, in what way are texts that move rhetorical? What is it about movement in general—and the textual relationship to space and time in particular—that creates such persuasive and effective texts? How do rhetorical appeals operate in such an moving environment? What affordances are available to texts that move? How can we teach others to create moving texts that best take advantage of their rhetorical aims and purposes? How is the rhetorical characteristics of a moving text different than that of a static text, especially in context of non-discursive, image-based texts?





Joddy Murray, Ph.D. | Texas Christian University | Fort Worth, TX, 76129 | Updated: 8/14/14