HOME INTRODUCTION FINDINGS CONCLUSION CONNOR ALLEN

The Legacy of

Kobe Bryant


Photo: Harry How/Getty Images

INTRODUCTION

The social networking platform Twitter has roughly 330 million users. As social media continues to play an increasing role in the way that people get news, react and share their feelings, the data that we can gather from users becomes increasingly valuable.

More recently, companies and organizations are collecting and analyzing this data to make meaningful decisions and changes. Sentiment analysis studies have examined the words of hundreds of thousands of people on topics ranging from airlines to hotels, to politics and sports. It allows researchers to take a subject of interest and learn more about it in the moment, with real-time data.

On January 26, 2020, the world was sent into shock when TMZ reported that soon-to-be Hall of Fame Basketball player Kobe Bryant had passed away in a helicopter crash.

Twitter played a large role as sports fans and ordinary people from around the world began to pour out their throughs on social media platforms. The social networking site registered over 9.1 million tweets mentioning Kobe on that day alone.

He consumed the headlines and because of this, I decided to focus my project on Bryant and the legacy that he left behind.

Research Question

What can we say about the legacy of Kobe Bryant following his death based on the analysis of tweets from people around the world? How is the conversation online influenced by his character, accomplishments, and actions on and off the court? How will he be remembered?


Click on the images below to navigate the background of my project including the literature review, methodology and purpose. To continue to the findings, scroll down or use the navigation bar at the top of the page.

LITERATURE REVIEW

METHODOLOGY

PURPOSE

FINDINGS & ANALYSIS

The Legacy of Kobe Bryant

    Following Kobe Bryant’s tragic death on January 26, I began to see tributes to the basketball legend flood the internet and news. Initially, I wanted to analyze tweets from the hashtag #RIPKobe to see the impact that Bryant had on and off the court.

    To effectively answer my research question and make conclusions about the legacy of Kobe Bryant, I had to consider both the successes and controversies that came with Kobe Bryant. As a result, I looked at hashtags that I suspected would shine a positive light on Bryant’s career and life in addition to news articles that examined his 2004 sexual assault case. Lastly, I chose to examine tweets that mentioned him by his first name, taking an approach that could result in both positive and negative feelings.

Kobe Bryant NBA Finals Champion

Positive Reactions

March 28 - April 11

2,492 tweets that included the hashtag #RIPKobe and #GirlDad were analyzed word-by-word to understand how people feel about Kobe Bryant.

Paris

Kobe

March 30 - April 6

93,549 tweets that included the keyword "Kobe" were analyzed word-by-word to understand how people feel about Kobe Bryant.

Kobe Bryant in court

Negative Reactions

July 2003 - Jan. 2020

Ten news articles mentioning Bryant's sexual assault case were analyzed word-by-word to understand how people feel about Kobe Bryant.

×

Positive Reactions


I was able to gather a small sample of 2,492 tweets from the hashtags #RIPKobe and #GirlDad to see what people were saying on Twitter. I expected these hashtags to contain more positive remarks about Kobe Bryant because of the context in which they would be used, #RIPKobe with tributes and #GirlDad mentioning Bryant as a father figure.

Some of the more popular words that appeared in this WordCloud were love, Kobe, dad and daughter. Obviously from looking at the results of these hashtags we are seeing more results that are talking about his life off the basketball court.

You can also very clearly see the influence of the hashtag #GirlDad on the WordCloud. With a large number of words in the visualization mentioning Bryant as a father, it becomes evident that this is an important part of the person that he was.

In this WordCloud that was generated using more positive reactions, I was a little surprised to see a lack of his basketball performance mentioned. Going into this project, I expected to see more conversation about Bryant as a basketball player with terms like All-Star or MVP in the positive visualization.

Below, you can see a table with the frequencies for the top ten 10 words that appeared in the Twitter data. Since this data was pulled from the #GirlDad, it seems fitting that most of the words reference Bryant as a father figure.

Word Count
Kobe 243
daughter 119
love 108
little 99
time 96
Hall of Fame 92
girl 86
Bryant 78
happy 64
best 58



×

Kobe Tweets


I wanted to see what people on Twitter had to say about Kobe Bryant without skewing the conversation one way or another. I ended up using the keyword “Kobe” and left my laptop to scrape all the tweets from the week of March 30-April 6. The result was 93,549 tweets mentioning Bryant that I split up into 6,171,161 words.

In my WordCloud, some of the most popular words that were used to describe Kobe Bryant were Hall of Fame, basketball, miss, RIP, love and the names of other basketball stars.

The large majority of the words that were used to describe Bryant had a very positive connotation. It seems that from these tweets most people were remembering him as a basketball player and Hall of Famer. We can infer that his career on the hardwood may be the way that Bryant will best be remembered.

There was also a large number of tweets that showed sympathy when mentioning Bryant, even though he passed away months ago. For these terms to show up so prominently in his WordCloud demonstrates the impact that he had on thousands of lives.

One reason that I suspect so many mentions of “Hall of Fame” and other popular basketball players is because on April 4, Kobe Bryant was voted into the 2020 Hall of Fame class along with Tim Duncan and Kevin Garnett (these were two names that appeared frequently). Having the names of these other great players shows that he is being mentioned in conversation with them. This is evidence that Bryant was one of the best to play the game.

Since Twitter only allows you to search the past seven days, I was unable to access tweets from late January when he passed away like I had originally hoped. Still, I continued to analyze the close to 100,000 tweets that I had gathered to see if there was any sort of negativity.

Either way, after seeing an overwhelmingly positive WordCloud about the life and career of Bryant, I returned to my original python script and scraped Twitter again. This time I searched for Bryant’s name mentioned with the keyword “sexual assault” and “rape” to see if any of these tweets were critical of Bryant.

I was shocked when only one single tweet was returned:

With the social network twitter, usually there is an audience that has different feelings, so to see such a uniform and positive response to Bryant being honored and placed in the Hall of Fame was interesting. Twitter is known as one of the more negative social media platforms. On any given tweet or hashtag, there are typically multiple people who are critical or disagreeing, so the fact that only one person seemed to object to Bryant being inducted into the Hall of Fame is very surprising.

Below, you can see a table with the frequencies for the top ten 10 words that appeared in the Twitter data. His name was obviously the most used term in these tweets but seeing adjectives like “Hall of Fame” and “best” appear tell us that his basketball playing abilities will definitely contribute to his legacy.

Word Count
Kobe 62,168
Bryant 7,702
Hall of Fame 5,027
game 4,835
time 2,809
team 2,807
NBA 2,745
basketball 2,586
best 2,509
player 2,219



×

Negative Reactions


In each attempt to scrape negative tweets about Kobe Bryant within the past seven day, I was unable to come up with a sufficient amount of data, and since part of my research relied on examining the successes and conflict in Bryant’s life, I decided to gather data from 10 different articles that discussed his sexual assault case in 2004.

The sources that I gathered ranged from The New York Times to ESPN. From these articles, I created a dataset containing 49,778 words that were used to talk about Bryant and his case.

The most popular words in the WordCloud visualization included Bryant, Colorado, sexual assault, rape, case, woman and accuser. It was interesting to see that none of the more common words mentioned his status as a basketball player. Instead, it seemed more focused on the charges brought against him.

I noticed that of the words that tended to appear more frequently in the visualization, a large number of them had to do with the facts of the case rather than criticizing Bryant for his actions. Interestingly, not once in the WordCloud did the words guilty or innocent appear. I went back and searched the ten articles and found that guilty appeared six times, while innocent appeared only four. When I set out to find these articles, I had hypothesized that the resulting WordCloud would be more negative towards Bryant.

Overall, this WordCloud was significantly more negative than the others that I created, but not quite to the degree that I had thought. This could be because in 2004, the platform to speak out against sexual assault wasn’t quite established. However, now, because of the #MeToo movement, there is a much larger audience that is fighting for justice on these issues, so it is more common to see articles that call out celebrities who are accused of these acts.

Below, you can see a table with the frequencies for the top ten 10 words that appeared in the articles.

Word Count
Bryant 140
said 88
sexual assault 48
case 41
Kobe 38
woman 38
he 36
accuser 29
she 24
court 21



CONCLUSION

What Can We Say About the Legacy of Kobe Bryant?

Going into this project, I felt that it would be easy to say that Kobe Bryant’s legacy will be as one of the greatest basketball players to ever play the game, that he was an inspiration to athletes everywhere, but the more I researched, the more I became uncertain.

Overall, each WordCloud visualization that I created told a different story about a different part of Bryant’s life from his sexual assault case, to his basketball career and his life off the court as a father.

After examining each WordCloud that I created, it’s hard to pinpoint Bryant’s legacy to just one of these reactions.

I think that most individuals will remember Bryant for his basketball abilities. After all, he was an 18-time All-Star and five-time NBA Champion. A member of the 2020 National Basketball Hall of Fame, Bryant has already somewhat cemented this as his legacy.

While many people have chosen not to be fans of Bryant because of the controversy that surrounds him stemming from his sexual assault case, it appears that the majority of the audience that I sampled on social media are willing to forgive him as a result of his basketball talent. This could be explained by the fact that the majority of the tweets came from a period where fans were still mourning his passing or paying their respect after his Hall of Fame induction announcement.

But a person’s legacy cannot always be defined in one quick phrase.

I don’t know exactly how to wrap up Bryant’s legacy into one clear sentence. That’s because I believe that his legacy will actually encompass each of these three defining moments in his life. We can remember the ways that he changed the game of basketball, his relentless work ethic and his dedication as a father and family man, but it is also important that we not forget the mistakes that he made.


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