The social networking platform Twitter has roughly 330 million users. As social media continues to play an increasing role in the way that people get news, react and share their feelings, the data that we can gather from users becomes increasingly valuable.
More recently, companies and organizations are collecting and analyzing this data to make meaningful decisions and changes. Sentiment analysis studies have examined the words of hundreds of thousands of people on topics ranging from airlines to hotels, to politics and sports. It allows researchers to take a subject of interest and learn more about it in the moment, with real-time data.
On January 26, 2020, the world was sent into shock when TMZ reported that soon-to-be Hall of Fame Basketball player Kobe Bryant had passed away in a helicopter crash.
Twitter played a large role as sports fans and ordinary people from around the world began to pour out their throughs on social media platforms. The social networking site registered over 9.1 million tweets mentioning Kobe on that day alone.
He consumed the headlines and because of this, I decided to focus my project on Bryant and the legacy that he left behind.
What can we say about the legacy of Kobe Bryant following his death based on the analysis of tweets from people around the world? How is the conversation online influenced by his character, accomplishments, and actions on and off the court? How will he be remembered?
Click on the images below to navigate the background of my project including the literature review, methodology and purpose. To continue to the findings, scroll down or use the navigation bar at the top of the page.
LITERATURE REVIEW
METHODOLOGY
PURPOSE
Following Kobe Bryant’s tragic death on January 26, I began to see tributes to the basketball legend flood the internet and news. Initially, I wanted to analyze tweets from the hashtag #RIPKobe to see the impact that Bryant had on and off the court.
To effectively answer my research question and make conclusions about the legacy of Kobe Bryant, I had to consider both the successes and controversies that came with Kobe Bryant. As a result, I looked at hashtags that I suspected would shine a positive light on Bryant’s career and life in addition to news articles that examined his 2004 sexual assault case. Lastly, I chose to examine tweets that mentioned him by his first name, taking an approach that could result in both positive and negative feelings.
Positive Reactions
March 28 - April 11
2,492 tweets that included the hashtag #RIPKobe and #GirlDad were analyzed word-by-word to understand how people feel about Kobe Bryant.
Kobe
March 30 - April 6
93,549 tweets that included the keyword "Kobe" were analyzed word-by-word to understand how people feel about Kobe Bryant.
Negative Reactions
July 2003 - Jan. 2020
Ten news articles mentioning Bryant's sexual assault case were analyzed word-by-word to understand how people feel about Kobe Bryant.
Going into this project, I felt that it would be easy to say that Kobe Bryant’s legacy will be as one of the greatest basketball players to ever play the game, that he was an inspiration to athletes everywhere, but the more I researched, the more I became uncertain.
Overall, each WordCloud visualization that I created told a different story about a different part of Bryant’s life from his sexual assault case, to his basketball career and his life off the court as a father.
After examining each WordCloud that I created, it’s hard to pinpoint Bryant’s legacy to just one of these reactions.
I think that most individuals will remember Bryant for his basketball abilities. After all, he was an 18-time All-Star and five-time NBA Champion. A member of the 2020 National Basketball Hall of Fame, Bryant has already somewhat cemented this as his legacy.
While many people have chosen not to be fans of Bryant because of the controversy that surrounds him stemming from his sexual assault case, it appears that the majority of the audience that I sampled on social media are willing to forgive him as a result of his basketball talent. This could be explained by the fact that the majority of the tweets came from a period where fans were still mourning his passing or paying their respect after his Hall of Fame induction announcement.
But a person’s legacy cannot always be defined in one quick phrase.
I don’t know exactly how to wrap up Bryant’s legacy into one clear sentence. That’s because I believe that his legacy will actually encompass each of these three defining moments in his life. We can remember the ways that he changed the game of basketball, his relentless work ethic and his dedication as a father and family man, but it is also important that we not forget the mistakes that he made.
Ahuja, V., & Shakeel, M. (2017). Twitter Presence of Jet Airways-Deriving Customer Insights Using Netnography and Wordclouds. Retrieved from https://doi.org/10.1016/j.procs.2017.11.336
Alaei, A. R., Becken, S., & Stantic, B. (2019). Sentiment Analysis in Tourism: Capitalizing on Big Data. Journal of Travel Research, 58(2), 175–191. Retrieved from https://doi.org/10.1177/0047287517747753
Bonzanini, M. (2017). Mining Twitter Data with Python. Retrieved from https://marcobonzanini.com/2015/03/02/mining-twitter-data-with-python-part-1/
Bosak, S. V. (n.d.). What is Legacy?. Retrieved from https://www.legacyproject.org/guides/whatislegacy.html
Chiu, A. (2020). 'I'm a girl dad': Kobe Bryant's words inspire proud fathers to celebrate daughters in viral movement. Retrieved from https://www.washingtonpost.com/nation/2020/01/29/kobe-girldad-fathers-daughters/
Harrington, R. (2016). We analyzed celebrities' personalities based on their tweets. Retrieved from https://www.businessinsider.com/analyzing-celebrities-personalities-twitter-handles-2016-4
Helin, K. (2016). Kobe Bryant's Legacy in His Own Words. Retrieved from https://nba.nbcsports.com/2016/04/12/kobe-bryants-legacy-in-his-own-words/
Hoffman, B. (2020). Kobe Bryant's Biggest Moments. Retrieved from https://www.nytimes.com/interactive/2020/01/27/multimedia/kobe-bryant-biggest-moments.html?action=click&module=RelatedLinks&pgtype=Article
Morrissey, M., Wasser, L., & Farmer, C. (2018). Automate Getting Twitter Data in Python Using Tweepy and API Access. Retrieved from https://www.earthdatascience.org/courses/use-data-open-source-python/intro-to-apis/twitter-data-in-python/
Mueller, A. et al. (2018) amueller/word_cloud: WordCloud 1.5.0. (Version 1.5.0). Zenodo. Retrieved from http://doi.org/10.5281/zenodo.1322068/
National Public Radio. (2020). The Complicated Legacy of Kobe Bryant. Retrieved from https://www.npr.org/2020/01/28/800350329/the-complicated-legacy-of-kobe-bryant
Newberry, L., & La Ganga, M. (2020, February 4). For Survivors of Sexual Assault, Kobe Bryant's Legacy is Complicated. Retrieved from https://www.latimes.com/california/story/2020-02-04/kobe-bryant-sexual-assault-survivors-legacy
Özcan, S. (2016). Tweet-preprocessor Python Package. Retrieved from https://pypi.org/project/tweet-preprocessor/
Rehurek, R., & Sojka, P. (2010). Software Framework for Topic Modelling with Large Corpora. Retrieved from https://pypi.org/project/gensim/
Srijith, S. (2020). Efficient Tweet Preprocessing. Retrieved from https://www.kaggle.com/sreejiths0/efficient-tweet-preprocessing
Vu, D. (2019). Generate Word Clouds in Python. Retrieved from https://www.datacamp.com/community/tutorials/wordcloud-python
Yu, Y., & Wang, X. (2015). World Cup 2014 in The Twitter World: A Big Data Analysis of Sentiments in U.S. Sports Fans’ Tweets. Retrieved from https://doi.org/10.1016/j.chb.2015.01.075