Stauber, John

• Toxic Sludge is Good for You (with Sheldon Rampton)

  • This is a tough book to find (I found it cheap at a used book store), a fact that the authors claim is part of the problem. The book is an attack on the PR industry. The authors give several examples of PR in action, along with the fundamentals behind all Public Relations work (which include aggressive attempts to squelch things critical of the PR industry). Several interesting and timely passages here make this a great read. It's funny that at many universities, PR classes are taught in the same business curricula as ethics classes, since a lot of PR is finding ways around ethical dilemmas (usually by misleading the public for the good of the company but typically not the good of the public). This book could probably be a best-seller today if it were to add a chapter about spin control and the past few presidential administrations.

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