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View l From the Publishing History column of the May 2002
Perspectives
All of Tomorrow's Yesterdays: History Scholarship on the
Web
By Robert B. Townsend
Editor's Note: This
is a revised version of an article first published in the May 2002
issue of Perspectives [link
to original].
It seems we have arrived at a point of general agreement that
historical scholarship can be published online without losing its
integrity or quality. But doing serious history online takes more
effort and work than history that goes from the word processor to
the printed page, so the possibilities of the online medium will
remain stifled until we develop the institutional support and
incentives to do it properly. [1]
Insofar as tenure and promotion remain tied to the production of
articles and monographs, it seems vitally important to assess how
online publication can extend history scholarship in new directions,
while maintaining its integrity as good scholarship. To facilitate a
new understanding, we need to do a better job of differentiating the
types of scholarship on the web—and the function and value of
each—to both sketch out what is possible and lay a groundwork for
incorporating this form of scholarship into the academic reward
system.
The lack of clear conceptual vocabulary makes new work in the
medium difficult to describe and define. These works can range from
straightforward reproductions of a printed text to technically
sophisticated web productions encompassing hundreds of pages of text
and supporting multimedia. So discussing even the most basic issues
of concept, cost, and reward in the production of new types of
history can quickly become quite confused.
As a starting point, I encourage authors and faculty to imagine
online scholarship as existing on a continuum marked by three
principal categories or ideal types:
-
text-based (materials that are simply reproductions of
print articles),
-
supplemented (articles and monographs that use
hyperlinks to other primary and secondary sources on the web for
illustrative purposes), and
- reconceptualized (texts that are built “from the ground
up” and fully integrate other electronic resources into their
arguments).
Each type points toward specific problems and opportunities in
the medium, and forces us to differentiate the way we think about
the scholarship that is now appearing in digital form.
Text-based Scholarship

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Figure 1: Text-based
scholarship converts printed scholarship to the web, retaining
both its linearity and
simplicity |
Much of what we think of as online scholarship today is
text-based, consisting of materials in print as articles,
monographs, or books that the publishers converted to electronic
form for display and distribution on the web (Figure 1). This
material offers no hot links and no icons promising a soundbite,
music, or a snippet of video.
While this material is not transformed by or for the medium, it
does take on an added functional value by becoming part of a vast
database of knowledge. It may be freely accessible to anyone with a
web browser and the ability to use the Google search engine, or it
may be partially concealed behind the barriers of a proprietary
database. In either context, this vastly increases the potential
audience for a specific work—something most authors readily
appreciate—and provides potential readers with wider and more
immediate access to some of the best history being produced today.
Readers with a substantive (but not necessarily academic) interest
in history can immerse themselves in some the best and latest
scholarship in the discipline, and no longer have to wait years for
developments in the historiography of a particular subject to be
integrated into textbooks and the secondary literature. And few
scholars can resist the added value of keyword searching through the
materials on J-STOR and the History
Cooperative.
The growing legitimacy of this online material demonstrates that
articles and monographs can make the shift to online publication
without being fundamentally compromised. More important for present
purposes, these publications serve as a baseline for assessing
various other forms of scholarship that have begun to appear online.
If scholarship is not degraded by such straightforward electronic
publication, it is not greatly enhanced either.
Supplemented Scholarship

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Figure 2:
Supplemented scholarship tends to retain much of the
linearity and simplicity of printed scholarship, but adds
depth through unidirectional links to multimedia and archival
materials |
While text-based scholarship is growing in popularity and use in
the field, this is not what proponents of the medium have in mind
when they talk about its potential. Typically they look to and
describe supplemented texts. These works make greater use of
electronic enhancements than the simple text-based scholarship,
which usually consist either of external links—to materials
somewhere else on the Internet—or internal links that take the
reader into a deeper archive of primary documents and materials
assembled by the author(s). These kinds of links create an added
layer of depth—providing more immediacy to the footnotes and
allowing the reader to engage in the larger argument and evidence.
Supplementation can take multiple forms, as supplemental
materials can consist of direct evidence for points in an essay or
book; they can provide multimedia illustrations that cannot be
done in print; or they can serve as electronic appendices, providing
an essentially archival function. One of the best examples of the
archival aspects of supplemented scholarship can be found in Robert
Darnton’s “An Early Information Society: News and the Media in
Eighteenth-Century Paris.” A number of multimedia components of
this article—an interactive map and audio versions of 18th century
French songs—significantly enliven and enrich the text, offering the
reader a much wider range of contexts for their reading. Moreover,
the use of the medium allows for an added range of sensory ways to
experience the text. However, while such material can expand one’s
reading of the text, a crucial distance remains between the article
and the supplementary materials. The most interesting supplements
are referred to only in passing in the text. This largely leaves it
to the reader to decide how much or how little of the supplementary
material to delve into, as the author never directs the reader to
take a moment to view an aspect of the map, or listen to one of the
songs.

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Figure 3: In this article from the
Journal of Multimedia History, the author
includes film clips, but interpretively the article
barely even relies on the still image.
| |
Some recent publications in the Journal of Multimedia
History demonstrate the same illustrative use of multimedia and
images. While they serve to enliven the articles and offer some
additional materials for the readers' consideration, these
multimedia elements are not integrated into the interpretive
apparatus of the articles. The materials are connected to the
articles largely through the captions or other text external to the
scholarly argument contained in the body. For instance, Gerald
Butters's essay "From Homestead to
Lynch Mob: Portrayals of Black Masculinity in Oscar Micheaux's
Within Our Gates," provides a number of movie clips which
are a crucial element in his analysis, but he creates an
interpretive argument that does not rely on the reader looking at
the clips. Where he does a close reading of successive scenes, he
feels compelled to provide a textual description of the crucial
elements he has in mind—note for instance the sequential list of
scenes in part
2. As a result, looking at the movie clip becomes optional and
extraneous from the argument.
This is certainly not to imply that these articles are any less
valuable as scholarship, only that the medium has not fundamentally
changed the message. Nevertheless, credit has to be given to authors
who have taken on the added burden of including these supplementary
materials. They have created a new archive of primary source
material that other scholars can draw upon to make new versions of
online supplemented scholarship. At the same time, the text is more
open than a standard journal article, as readers can immediately do
a bit of fact checking on the author and draw a few conclusions of
their own.
The materials in these supplemented articles and monographs need
to be judged on separate criteria. The supplemental materials have
to be evaluated as a collection of primary sources—assessed for
their accuracy and quality of presentation—while the scholarship in
the article or monograph has to be judged by the quality of the
interpretive argument and the mustering of facts. As peer review is
extended to online versions of journal articles and monographs, the
reward system of the academy needs to give both components their due
as serious and substantive contributions to the field.
Reconceptualized Scholarship

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Figure 4:
Reconceptualized scholarship breaks up the linearity
needed to construct arguments in print, creating multiple
relationships within and among the text, multimedia, and
archival materials |
Further along the continuum from text-based scholarship, a
growing number of scholars envision new forms of scholarship that
reimagine the article or monograph from the ground up.[2]
There is a small but growing number of examples of historians trying
to transcend scholarship that can fir on a printed page. Philip J.
Ethington’s “Los Angeles and the Problem of Urban Historical
Knowledge” points us in this direction. Ethington envisions a
“web site—composed of images (still, panoramic, moving, and
sequential), maps, short essays (epistemological, bibliographic,
methodological, and conceptual)—[that] is written as a totality; the
verbal text and other media are meant to be encountered as a whole.”
Ethington’s article is conceptualized from the ground up to take
full advantage of the medium, weaving together the narrative and the
primary documents in the site. At a number of points in the article,
Ethington directs the reader to view a particular group of images
with specific interpretive guidance. Note for instance the
interpretive discussion around different historical images of
Broadway (just after footnote 11). The reader is guided through the
images, not simply pointed in the general direction of some
supplemental materials. Other works, like David Westbrook’s “From
Hogan’s Alley to Coconino County: Four Narratives of the Early Comic
Strip,” try to weave together multiple readings and narratives
into single article. As he observes the layering and interactivity
afforded by the medium allowed him “to represent more accurately the
nature of the relationships among these theses and the primary
materials they attempt to describe.”
Obviously, any attempt to describe the current state of play has
to be provisional. But even this very loose range of types points
toward some of the fundamental questions opened by online
scholarship. At the most basic level, trying to reconceptualize
scholarship for the medium challenges entrenched notions about what
history scholarship is and should be. At a more mundane level,
constructing scholarship that aims toward the side of full
reconceptualization for the medium inevitably ratchets up the costs,
imposing added burdens for authors, editors, collaborators, and the
readers who need to learn new ways of reading such materials. As
new authors present new examples to the field, the spectrum will
undoubtedly differentiate itself into additional subtypes. For
instance, one can easily imagine, a more detailed taxonomy of
reconceptualized scholarship, in which we classify the publications
by the predominant type of media they incorporate into their work.
For the moment it should suffice to note that history scholarship
can make a more substantive use of the Internet. The profession now
has to decide whether and how we will credit and reward such work in
the future.
Robert B.
Townsend is assistant director for publications, information
systems, and research at the American Historical Association.
Special thanks to Roy Rosenzweig, Michael Grossberg, William Thomas,
and Frances Clarke for their insightful readings and suggestions.
Notes
[1] See Robert B. Townsend, " Lessons
Learned: Five Years in Cyberspace ," Perspectives (May
2001), 3; Anthony Watkinson, “Electronic Solutions to the Problems of Monograph
Publishing,” The Council for Museums, Archives and Libraries,
2001, 36-8 and Jennifer M. Siler, “From Gutenberg to Gateway:
Electronic Publishing at University Presses,” Journal of
Scholarly Publishing 32:1 (October 2000), 9–23.
[2] See for instance George P.
Landow, Hypertext 2.0: The Convergence of Contemporary Critical
Theory and Technology (Baltimore: Johns Hopkins Univ. Press,
1997); Jay David Bolter and Richard Grusin, Remediation:
Understanding New Media (Cambridge, Mass.: MIT Press, 1999);
and Lev Manovich, The Language of New Media (Cambridge,
Mass.: MIT Press, 2001).
Copyright © 2002 by American Historical
Association. http://www.historians.org/perspectives/issues/2002/0205/0205pub3.cfm
on December 26, 2004
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